Marketing is a broad career which provides so many avenues and opportunities. Covering areas such as social media, content, digital marketing, email, websites, analysing data and ads, working in marketing is multipurpose.
Typical salaries from entry level positions through to more senior marketing roles are available, and salary expectations can be found on many job finding websites and portals.
A marketing salary can vary depending on experience, role, location and specialism. Finding consistent salaries can be difficult, as some specialise in a particular field, and others do a little bit of everything.
We have included a list of salaries compiled from Indeed’s Salary Checker, updated September 2026.
| Job Title | Average UK salary |
| Junior Marketing Assistant | £25,420 |
| Marketing Executive | £30,284 |
| Digital Marketing Executive | £29,385 |
| Social Media Manager | £34,506 |
| Marketing Manager | £42,408 |
| Head of Marketing | £63,464 |
Entry level marketing roles cover:
Starting salary for someone getting into marketing is only one consideration, gaining the practical experience across different marketing channels can support progression and increase salary over time. Individuals should expect to learn the basics in marketing, including:
This is only a handful of some of the topics learnt, you may also learn how to create Google Ads, how to structure a website, and A/B testing.
Marketing Assistants support the planning and delivery of marketing activities that help a business promote its products or services and reach the right audiences. Their role can include creating content for social media, emails and websites, supporting campaigns, producing marketing materials, carrying out market and competitor research, updating digital channels and monitoring performance. They may also help coordinate events, manage customer communications and analyse marketing data to understand what is working and where improvements can be made.
Marketing Executives plan, deliver and evaluate marketing activities that help a business achieve its goals. Their role can include managing campaigns across social media, email, websites and other digital channels, creating and coordinating content, carrying out market and competitor research and supporting brand development. They also monitor campaign performance, analyse marketing data and use these insights to improve future activity, increase engagement and generate enquiries or sales.
Similar to a marketing executive, but the focus for a digital marketing executive is SEO, website, and any digital activities & advertisement which is relevant to the business. They may also build out reporting for the business, showing Key Performance Indicators (KPIs) and marketing strategies for social media or email marketing.
A marketing manager is responsible for planning, managing and evaluating marketing activity to support wider business goals and growth. Their role can include developing marketing strategies, overseeing campaigns across multiple channels, managing budgets and resources, guiding content and brand activity and coordinating the work of marketing teams or external suppliers. They also use customer, market and performance data to make informed decisions, identify opportunities, measure results and continuously improve marketing activity.
Head of Marketing is responsible for leading the overall marketing direction of a business and ensuring marketing activity supports its wider goals and growth plans. Their role can include developing the marketing strategy, setting priorities and budgets, leading the marketing team, overseeing brand positioning and major campaigns and working closely with senior leaders across the business. They also use market insights, customer data and performance results to identify opportunities, guide investment, measure marketing impact and shape future strategy.
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Some main factors can influence earnings, and these include:
Building experience across multiple marketing channels can make someone more versatile and appealing to employers. While much larger organisations may have departments specific to certain areas of marketing (e.g. one team dedicated to email marketing) smaller companies will have a team which covers all marketing areas. For example, there could be a marketing manager, with two marketing assistants to support.
Marketing offers so many routes depending on your interest. If you enjoy creativity & designing, then you can orientate towards creating for print & digital. If you enjoy writing, you can look at pathways to become a content creator. If you enjoy strategising, SEO specialist might be the route for you. If you enjoy it all, you can go into a muti-purpose role.
Because there are so many sectors of marketing, there are just as many specialist roles as there is generalised roles.
Fareport’s Multi Channel Marketer Level 3 Apprenticeship is a fantastic starting point for anyone looking for their first step in the marketing sector. Completed in 13 months (not including EPA) this innovative programme covers all parts of marketing, including: Search Engine Optimisation (SEO); Email; Content; and how to use essential marketing tools. All these topics are relevant to many entry marketing roles, and there are progression routes to take you to a more manager orientated role.
Ready to start building your marketing career? Explore our Multi Channel Marketer Level 3 Apprenticeship and find out how you can develop practical marketing skills while gaining valuable workplace experience.
