Multi-channel Marketer Level 3

Multi-channel marketing enables organisations to reach customers across social media, email, websites, mobile apps, and in-store touchpoints. For employers, developing marketers with multi-channel expertise supports more effective campaigns, stronger customer engagement, and future-ready marketing capability.
Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.

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5.0

+ EPA

Apprenticeship Achievement Rate

Course Overview

This occupation is found in small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.

13 months + EPA

End point assessment or “EPA” has been created to assess the knowledge, skills and behaviours gained throughout the qualification. EPA is conducted by an external independent body chosen by the employer.

EPA offers the chance to showcase your skills and be awarded a grade that reflects your performance.

EPA will consist of the below activities:

Project report with presentation and questioning
Professional discussion underpinned by a portfolio of evidence

Fully funded through the Apprenticeship Levy or 95% government-funded for eligible employers, with minimal contribution required.

Candidates should already be working within a marketing role with direct opportunity to develop and apply digital marketing skills within their job role. Employers may also provide additional entry criteria.

Learners aged 18 who do not have exemptions will still be required to achieve Level 2 Functional Skills.

Learners over 19 will have the option to either opt in or out of Functional Skills training and examinations. For those who choose to opt out, Fareport remains committed to supporting all learners in developing their literacy and numeracy skills by embedding these essential topics within the curriculum and assessments of the apprenticeship.

To be eligible for an Apprenticeship you (or the apprentice) must:

Be living and working in England
Be 16 years old or above
Have the legal right to work in the UK
Have maintained UK residency for the last 3 years
Be employed in a real job; they may be an existing employee or a new hire
Work towards achieving an approved apprenticeship standard or framework
Work at least 30 hours a week
Be able to commit to the apprenticeship and its requirements
Not hold a prior qualification at the same or higher level in the same subject area
Not undertake or benefit from DfE funding during their apprenticeship programme, including Student Loans.
Have apprenticeship training and employment that lasts at least 12 months.

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Knowledge, Skills & Behaviours

Knowledge (K) – The theoretical understanding an apprentice needs to perform their role effectively. This includes industry-specific principles, regulations, and best practices.

K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.
K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.
K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
K4: What a marketing plan is, how it is built and its purpose.
K5: The importance of competitor analysis and how to undertake it.
K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.
K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.
K8: Current and emerging technologies, software and systems which impact on marketing.
K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.
K10: Principles of conducting marketing communications in an ethical and diverse manner.
K11: How internal stakeholders work to support the delivery of all marketing campaigns.
K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.
K13: How to brief and manage external marketing suppliers.
K14: Adapt communications for appropriate stakeholders and internal audiences.
K15: The principles of content marketing, and content creation.
K16: Budget management and how to measure return on investment (ROI).
K17: The metrics for the delivery and evaluation of marketing activity
K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.
K19: The campaign management process including research, planning, budgeting, implementation, and delivery.
K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.
K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.
K22: The impact marketing has on the level of customer service or the customer experience, including community management channels
K23: Quality management and the maintenance of online and offline assets.

More information on the Standard is available here.

Skills (S) – The practical abilities developed through training and hands-on experience. These are the technical and transferable skills required for the job.

S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
S4: Use research/survey software to gather audience insight and/or evaluation to support the project.
S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
S8: Use software to design and create marketing assets to meet the technical specification.
S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
S11: Use a website content management system to publish text, images, and video/animated content.
S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
S14: Identify and use data and technologies to achieve marketing objectives.
S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.
S16: Review campaigns regularly to ensure effectiveness, to optimise the results.
S17: Measure and evaluate campaign delivery to identify areas for improvement.
S18: Use data analysis tools to record, interpret and analyse customer or campaign data.

Behaviours (B) – The professional attitudes and values expected in the workplace. These include teamwork, adaptability, problem-solving, and ethical responsibility.

B1: Has accountability and ownership of their tasks and workload.
B2: Takes responsibility, shows initiative and is organised.
B3: Works flexibly and adapts to circumstances.
B4: Works collaboratively with others across the organisation and external stakeholders.
B5: Seeks learning opportunities and continuous professional development.
B6: Acts in a professional manner with integrity and confidentiality.

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Frequently Asked Questions

Off-the-job training is a mandatory requirement for all apprenticeships in the UK. It ensures that apprentices develop the Knowledge, Skills, and Behaviours (KSBs) outlined in their apprenticeship standard, beyond their day-to-day work duties.

How Much Off-the-Job Training is Required?
Apprentices must spend the equivalent of 6 hours per week on off-the-job training, which must take place during their normal working hours. This structured learning approach is designed to enhance their professional development and directly relate to their apprenticeship programme.

What Activities Count as Off-the-Job Training?
Off-the-job training can be delivered in various ways, including:
✔ Training sessions with Fareport – workshops, workbooks, online learning, and assignments
✔ Employer-led training – mentoring, job shadowing, and workplace projects
✔ Industry-related learning – attending relevant seminars, courses, or training events

This training can take place at the apprentice’s usual workplace or offsite, but it must always be completed within their normal working hours.

How is Off-the-Job Training Planned?
At Fareport Training, we work closely with employers and apprentices to plan and document off-the-job training within the Training Agreement. This ensures a structured learning journey that aligns with business needs while meeting apprenticeship requirements.

By dedicating time to off-the-job training, apprentices gain valuable knowledge and experience, helping them develop professionally and contribute more effectively to their workplace.

Fareport Training is an Ofsted ‘Good’ work-based training provider, delivering apprenticeships and commercial training to employers aiming to enhance their workforce’s skills and qualifications (indeed.com).

Established in 1981, Fareport has a longstanding reputation for high-quality training across various sectors.

Benefits of Partnering with Fareport:

Enhanced Skills and Productivity: Employers have reported that apprenticeships through Fareport help develop relevant skills, improve productivity, and enhance the quality of products or services.

Comprehensive Support: Fareport collaborates closely with employers to design high-quality teaching sessions tailored to business requirements, ensuring that apprentices gain substantial new knowledge, skills, and behaviors applicable to their roles (files.ofsted.gov.uk).

Employee Development and Retention: By investing in apprenticeships, employers can grow their own talent, leading to improved employee morale and loyalty.

Collaborating with Fareport Training enables organisations to effectively upskill their workforce, fostering growth and maintaining a competitive edge in their respective industries.

Yes, Fareport Training operate across all of England. You can undertake your training at your workplace and live online with our trainers.

An apprenticeship in the UK is a paid position that combines practical on-the-job training with academic learning, leading to nationally recognised qualifications. Typically, apprentices spend around 20% of their working hours on classroom, 1-2-1 or individual learning, while the remainder is dedicated to hands-on work experience. This structure allows individuals to earn a salary while gaining valuable skills and credentials in their chosen field. Apprenticeships are for new employees as well as existing employees.

As of November 2025, the UK apprentice minimum wage is £7.55 per hour for apprentices under 19 or in their first year.

Apprentices are entitled to the apprentice rate if they’re either:

Aged under 19
Aged 19 or over and in the first year of their apprenticeship

Apprentices are entitled to the minimum wage for their age if they both aged 19 or over and have completed the first year of their apprenticeship.

No, you are only eligible to study our courses if you are living or working in England and meet all our eligibility criteria.

A career as an Event Assistant in the UK provides valuable experience in event planning and management, serving as a stepping stone to senior roles. Responsibilities include researching venues, coordinating logistics, managing registrations, and supporting on-site operations. These tasks build essential skills in organisation, communication, and problem-solving, which are highly transferable across industries. Salaries vary based on location and experience, with entry-level positions typically ranging from £22,000 to £25,000 per year, increasing to an average of £26,133 nationwide and £28,873 in London.
With experience, Event Assistants can progress to roles such as Event Manager, Meeting Planner, or Operations Supervisor, overseeing larger-scale events and strategic planning. The role offers strong career growth potential, making it a great choice for those passionate about event coordination and logistics.

A career as a fundraiser in the UK is both rewarding and impactful, offering the opportunity to support meaningful causes while developing valuable skills in communication, organisation, and donor engagement. Fundraisers play a crucial role in securing financial support for charities and non-profits through events, campaigns, and strategic fundraising initiatives. Entry-level salaries typically range from £23,000 to £35,000, increasing to £50,000 with experience, while director-level roles can exceed £60,000. The average annual salary is around £30,777, with London-based positions offering approximately £33,294. (Prospects, Indeed)
Beyond financial benefits, fundraising provides personal satisfaction by contributing to positive societal change. The Chartered Institute of Fundraising highlights that this career path allows professionals to develop expertise while making a tangible impact on communities. For those passionate about supporting charitable initiatives, fundraising offers a fulfilling and professionally rewarding career. (CIOF)

A career as a multi-channel marketer in the UK offers a dynamic and rewarding path, integrating various marketing platforms to engage target audiences effectively. Professionals in this field develop and execute cohesive strategies across digital, print, and social media, requiring creativity, analytical skills, and adaptability. Salaries vary based on experience, with entry-level roles starting at £23,500–£25,000 per year, mid-level positions reaching £27,000–£30,000, and senior roles, such as digital marketing managers, earning between £40,000 and £60,000. The average salary for a multi-channel marketing manager is approximately £49,321, with total compensation potentially reaching £51,532. (Prospects, Glassdoor)
The marketing industry is projected to grow by 8% by 2033, increasing demand for multi-channel marketing expertise. (The Sun) This reflects the growing importance of integrated strategies in today’s business landscape. For individuals passionate about crafting comprehensive marketing campaigns and adept at navigating multiple platforms, this career path offers both strong financial prospects and exciting professional growth opportunities.

Apprenticeships in the UK offer a multitude of benefits for both individuals and employers.

For Individuals:
Earning While Learning: Apprentices receive a salary during their training, allowing them to gain work experience without incurring student debt (Moneyhelper).
Nationally Recognised Qualifications: Completing an apprenticeship provides credentials that are respected across industries, enhancing employability (MKCollege.ac.uk).
Practical Experience: Apprentices develop hands-on skills in real-world settings, making them valuable assets to employers (Apprenticeships.gov.uk).
Career Advancement: Many apprentices secure permanent positions post-training, with opportunities for further education and career progression (MKCollege.ac.uk).

For Employers:
Cost-Effective Recruitment: Apprenticeships can reduce hiring expenses by developing talent internally (FDMGroup.com).
Enhanced Employee Retention: Investing in apprenticeships often leads to higher staff loyalty and job satisfaction (Apprenticeships.gov.uk).
Addressing Skill Shortages: Tailored training ensures employees possess skills aligned with business needs (FDMGroup.com).
Diversity and Inclusion: Apprenticeships promote a varied workforce, enriching company culture and perspectives (Apprenticeships.gov.uk).

Overall, apprenticeships serve as a strategic approach to workforce development, benefiting both the apprentice and the employer.

Why Learn with Fareport Training?

Established in 1983, we’ve been helping people & businesses grow for over 40 years.

40+ Years’ Experience

Ranked in the top 25% of training providers inspected in England by Ofsted. Trusted by employers, councils & learners alike for over 40 years.

Expert Trainers

Our trainers are highly experienced professionals who bring real subject-based knowledge & skills to every session.

Career Support

We don’t just train you – with some of our courses we help you find work with CV support, interview coaching, and employer connections.

Course Reviews

Fareport has been amazing, and all apprentices are happy with their programme. Without the support from Fareport trainers and Jodie, we wouldn’t have reached 50th place in the Top 100 Apprenticeship Employers. Thank you from The YOU Trust.

Southern Co-op has worked with Fareport since 2018 for retail apprenticeships. With 62% of learners achieving distinction, communication with our Account Manager and trainers ensures success. Fareport adapts to learners’ needs.

Southern Co-op has apprentices on Fareport’s programme, and the service is excellent. We keep regular communication with their Head Office and assessors to ensure our learners have the best experience throughout their apprenticeship journey.

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