Know your audience
Identify your audience, goals and the purpose behind your content.
Stop staring at a blank content calendar. Learn how to generate better ideas, create engaging content and build a realistic plan you can actually stick to.
Build a practical content system around your audience, goals and the platforms that matter.
This hands-on workshop will help you plan and create engaging organic social media content. You'll explore how to choose the right platforms, understand your target audience, develop content pillars and build a manageable content calendar.
You'll also create social graphics and short-form video ideas, use accessible AI tools to develop captions and scripts, and learn how to repurpose content across different platforms.

Good content starts with knowing what you want to say, who you are saying it to and why it matters.
Learn how to move from random posting to a practical content approach that gives you clearer themes, stronger ideas and a realistic rhythm you can maintain.
Identify your audience, goals and the purpose behind your content.
Develop practical content ideas for social media, email, blogs and video.
Match formats and platforms to your audience instead of trying to be everywhere.
Create a realistic content calendar you can take away and use.
Turn one strong idea into useful content across multiple platforms.
Leave with more than inspiration. Build a practical 30-day calendar, clear content pillars and real examples you can continue developing after the workshop.
BOOK WORKSHOP →You'll leave with completed content examples, a practical 30-day content calendar, clear content pillars and an action plan you can apply straight away.
Content Creation and Social Media Planning: A Practical Workshop
5 November 2026 · Live Online