SkillsLab 1-Day Workshop – Content Creation & Social Media Planning

Description

This practical workshop will help learners plan and create engaging organic social media content. They will explore how to select the most appropriate platforms, understand their target audience, develop content pillars and build a manageable content calendar.

Learners will create social media graphics and short-form videos, while using accessible AI tools to generate ideas, develop captions and scripts, and repurpose content across different platforms.

They will also learn how to use platform insights to measure reach, engagement and clicks. Attendees will leave with completed content examples, a practical content calendar and a clear action plan they can apply.

• Identify your audience, goals and the purpose of your content
• Generate practical content ideas for social media, email, blogs and video
• Choose suitable formats and channels without trying to be everywhere
• Build a realistic 30-day content calendar
• Repurpose one idea across multiple platforms

We focus on ensuring you come away with a finished 30-day calendar, content pillars and at least two drafted posts.

Booking for multiple members of staff?

If you’re an employer looking to book multiple members of your team onto this SkillsLab Workshop, we can make the process simple.

Email us at [email protected] with the Workshop you’re interested in and the number of places required. Our team will get in touch to confirm availability, arrange your bookings and raise an invoice for your organisation.

Email [email protected] to get started.