Enrolling Now! Limited Funded Places Available – Course Starts 12th January 2027
Delivered in partnership with Essex County Council, our funded Digital Marketing Skills Bootcamp combines practical digital marketing training with the latest AI tools to help you work smarter, strengthen your online presence and achieve better results.
Designed for Essex business owners, employees and self-employed professionals, you’ll learn how to create engaging content, reach the right audiences, improve your marketing campaigns and use AI to save time and increase productivity.
Our Essex Digital Marketing Skills Bootcamp is designed to help you develop the practical skills and confidence to make better use of digital marketing and AI in your business or professional role.
Whether you’re a business owner looking to attract more customers, self-employed and managing your own marketing, or an employee wanting to develop your skills, this programme will help you understand what makes digital marketing effective and how to put it into practice.
You’ll explore everything from understanding your target audience and strengthening your brand to creating engaging content, improving your SEO, managing social media and delivering effective email and paid advertising campaigns. You’ll also discover how AI tools, including Canva’s AI features, and effective prompting techniques can help you generate ideas, simplify everyday tasks and improve productivity.
With expert-led training, practical activities and opportunities to apply what you learn, you’ll build the skills to plan, deliver and improve digital marketing activity that supports real business objectives.
Meet Kamal, one of our expert Digital Marketing Skills Bootcamp trainers:
60 hours over 10 weeks
Starting on the 12th January 2027, this online course runs every Tuesday 9.30am to 4pm, for 10 weeks. There are two face-to-face, in person sessions, one on the 12th January 2027 (10am-2pm), and one on the 16th March 2027 (10am-2pm). Our course schedule includes regular breaks, making it easier to balance your learning with ongoing work commitments.
Live online group training and coaching with interactive activities and one-to-one support from your trainer, plus two face-to-face sessions to enhance learning, collaboration and networking.
Digital Marketing Skills Bootcamp Certificate of Completion from Fareport Training and Essex County Council.
If you’re a sole trader, freelancer or business owner without employees, your place may be fully funded through Essex County Council, subject to eligibility. For employees of small and medium-sized businesses (1-250 employees), the employer contributes just 10% of the course cost (typically £225 per participant), with the remaining 90% funded. Larger organisations with more than 250 employees contribute 30%, with the remaining 70% funded. All funding is subject to meeting the relevant eligibility requirements.
Live in Essex and looking to develop your digital marketing skills? Our funded Digital Marketing Skills Bootcamp is designed for eligible residents aged 19 and over, including employees, business owners, freelancers and self-employed professionals who want to build their confidence, embrace AI and achieve better results from their marketing.
To be eligible for this Skills Bootcamp, you must be aged 19 or over and live in Essex. The programme is open to employees, self-employed professionals, freelancers, sole traders and business owners looking to develop their digital marketing skills.
Applicants must have the right to work in the UK, have lived in the UK continuously for at least the past 12 months and not have started another Skills Bootcamp within the last 12 months.
Please see start dates below:
An overview of what marketing is, how it works in today’s digital world, and why many small businesses struggle with it. Learners will explore what actually works in 2026 and identify simple, practical quick wins they can apply straight away.
Learners define who their ideal customer is, what problem they solve, and why customers should choose them. This session introduces buyer personas and helps learners clearly articulate their value proposition.
Explores how businesses stand out in crowded markets. Learners will define their brand identity and positioning, and understand how to communicate what makes them different.
Introduces the role of storytelling in marketing, focusing on building emotional connection in an ethical way. Learners will explore their “why” and how to communicate it effectively.
Covers GDPR, data protection, and compliance basics. Learners will understand how to handle customer data responsibly and protect both their business and their customers online.
Introduces the key elements of an effective website, including structure, user experience (UX), accessibility, and choosing the right platform (CMS). Learners will understand what makes a website functional and trustworthy.
A practical introduction to SEO, including keyword research, search intent, and how search engines work. Covers on-page, off-page, technical, and local SEO in a simplified, accessible way.
Explores how content builds trust, authority, and visibility. Learners will understand EEAT principles and how to create content that supports both SEO and customer engagement, including content planning.
Explains how different business models sell online (eCommerce, service-based, B2B, creator-led, and bricks-and-clicks). Covers customer journeys, trust signals, and reducing friction in the buying process.
Introduces email marketing and CRM basics, including segmentation, automation, and performance tracking. Learners will also develop core copywriting skills to improve conversions.
Covers how to use social media platforms effectively, including content planning, content calendars, and understanding where to focus efforts. Learners will explore how to avoid wasting time and focus on what works.
Introduces paid social advertising, including campaign objectives, audience targeting, and ad formats. Learners will apply this through a simulation platform to understand how ads work in practice.
Explores the role of video and audio content in marketing. Learners will cover planning, scripting, basic production, and how to incorporate video or podcasting into their strategy.
Introduces core design principles and tools such as Canva. Learners will explore brand consistency, creating visual assets, and taking effective photos for marketing.
Focuses on using AI tools to save time, including content ideation, repurposing, and workflow support. Also covers best practices and limitations of AI in marketing.
Introduces paid search (e.g. Google Ads), including bidding strategies, ad structure, keyword targeting, and A/B testing. Learners will also explore budgeting, CPA, CLV, and ad copywriting through practical simulation.
Learners are introduced to key marketing metrics and how to measure success. This includes a simple overview of Google Analytics (GA4), social media insights, and email performance. Learners will understand KPIs, attribution, and how to use data to make informed decisions rather than guesswork.
A guided workshop where learners begin building their own digital marketing plan, supported by data insights and instructor feedback.
Explores ethical marketing, sustainability, and corporate responsibility. Learners will also look at managing PR issues, handling negative feedback, and responding to crises.
Learners present their marketing plans and reflect on their progress. The course concludes with a structured “3-2-1 Plan” to help them take actionable next steps.
To qualify for this funded programme, you must meet the following criteria.
Begin your application today and a member of our team will be in touch to guide you through the next steps. No commitment is required at this stage.
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
The Digital Marketing Skills Bootcamp is an intensive, short-term training programme designed to equip individuals with essential digital marketing skills, including content creation, social media management, SEO, and pay per click advertising. These bootcamps are part of the UK’s government initiative to address the growing demand for digital marketing professionals and are often fully funded for eligible participants.
Eligible participants must:
Individuals are permitted to enrol in only one Skills Bootcamp per funding year (1st April to 31st March).
This limitation ensures that participants can fully commit to and benefit from the intensive training provided by each bootcamp. It also allows equitable access to these government-funded programmes, enabling a broader range of individuals to enhance their skills and improve their employment prospects. Therefore, if you have already completed a Skills Bootcamp within the current funding year, you would need to wait until the next funding cycle to enrol in another.
Yes, please still apply. All our Skills Bootcamp courses are flexible so you can easily catch up on what you’ve missed when you return from holiday.
Established in 1983, we’ve been helping people & businesses grow for over 40 years.
Just completed the Digital Marketing Bootcamp. It has been absolutely amazing! Ten weeks of discovery of what the world of digital marketing is and how much we can do ourselves to maximise its potential for our business. Highly recommend it! Thank you Kamal Nawaz for leading the course so professionally and engagingly.
Lola Rubio Mostacero
I ‘ve just completed the government funded Digital Marketing course, and found it invaluable. Kamal was an incredible trainer who personalised his support and went the extra-mile for each learner. The group of learners interacted well and were very supportive – it was a great learning environment. We covered a lot of ground but the resources provided via Google classroom were excellent allowing plenty of opportunity to revisit material. The practical nature of the course enabled me, and my fellow students, to create a realistic Digital Marketing Plan which I am confident I will be able to implement.
Andrew Gordon
Fantastic Bootcamp by Fareport Training! I’m so happy I got to do this course as it’s solidified my confidence in this digital marketing field.
Highly recommend this to anyone starting in digital marketing or that wants to use it in their business to increase their visibility.
My trainer was outstanding from start to finish and encouraged questions and conversations around respective topics.
Katia by SquiggleTech
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