Delivered in partnership with Essex County Council, this fully funded Skills Bootcamp helps eligible Essex residents working in the community and voluntary sector build practical digital marketing skills – and use AI to work more efficiently.
Learn how to increase awareness, engage supporters, promote services, recruit volunteers and deliver more effective campaigns. Leave with a practical 90-day Digital Action Plan that you can put into action straight away to help your organisation increase its reach and impact.
of learners forecast to progress in their job role or achieve business growth
15/09/20261
next course start date
Course Overview
This practical Digital Marketing Skills Bootcamp for Essex Community & Voluntary Organisations is designed to help you strengthen your organisation’s digital presence and create greater impact across the communities you support. Whether you’re promoting services, engaging supporters, recruiting volunteers or planning fundraising campaigns, you’ll develop the practical digital marketing skills needed to communicate more effectively and achieve your organisation’s goals.
Throughout the programme, you’ll explore essential digital marketing topics including audience insight, branding, storytelling, website optimisation, SEO, email marketing, social media, content creation, campaign planning and data analysis. You’ll also discover how to use AI responsibly to save time, improve productivity and support everyday marketing activities, while learning best practice around GDPR, cyber security, accessibility and building trust online.
Combining interactive learning with practical activities and real-world application, this Skills Bootcamp will give you the knowledge, confidence and tools to deliver more effective digital communications, demonstrate your organisation’s impact and make the most of low-cost digital technologies
Let’s introduce you to Kamal, one of our Digital Marketing Skills Bootcamp trainers:
60 hours over 10 weeks
Starting on the 15th September 2026, this online course typically runs every Tuesday 9.30am to 4pm, for 10 weeks. There are two face-to-face, in person sessions, one on the 15th September 2026, and one on the 17th November 2026. Our course schedule includes regular breaks, making it easier to balance your learning with ongoing work commitments.
Flexible live online learning designed for busy community and voluntary organisations, with interactive activities and two face-to-face sessions to share experiences and build valuable peer networks
Digital Marketing for Community & Voluntary Organisations Skills Bootcamp Certificate from Fareport Training & Essex County Council
Funding is available to eligible participants working within, or supporting, Essex’s community and voluntary sector. Self-employed individuals and organisations without employees may qualify for fully funded places. Organisations with 1-250 employees typically contribute 10% of the course cost per participant (around £200), while organisations with more than 250 employees contribute 30%, with the remaining cost funded by Essex County Council. Funding is subject to meeting the full eligibility criteria.
Working or self-employed in Essex’s community and voluntary sector? This practical Skills Bootcamp is designed for eligible participants aged 19 or over who want to strengthen their digital marketing skills, engage more supporters, promote services, recruit volunteers and create greater impact for their organisation.
To be eligible for this Skills Bootcamp, you must be aged 19 or over, live in Essex, and be employed or self-employed within, or supporting (e.g. consultant, freelancer), the community and voluntary sector. This includes people working with charities, Community Interest Companies (CICs), community groups and social enterprises. You must have the right to work in the UK, have lived in the UK continuously for the past year, and not have started another Skills Bootcamp within the last 12 months. Please note that this programme is not available to unemployed individuals.
This session explores the role and responsibilities of a Teaching Assistant and how they contribute to the wider school environment. Learners will also reflect on the importance of being a positive role model in daily school life.
The focus here is on developing effective relationships with learners, teachers, and other professionals to support learner progress. Participants will also learn about professional boundaries and relevant legislation.
This session introduces key stages of child and adolescent development, from the Early Years Foundation Stage to Key Stage 5. It also addresses the impact of adverse childhood experiences (ACE’s).
In this session, participants will explore different types of special educational needs and disabilities (SEND), and learn inclusive teaching strategies. The session also covers assistive technology, relevant legislation, and Education Health and Care Plans (EHCPs).
This session provides strategies for supporting English and Maths learning in alignment with the national curriculum. It also examines ways to adapt teaching for learners with SEND.
Learners will be introduced to the cycle of learning, assessment, and feedback. The session also covers monitoring progress, formative assessment strategies, scaffolding, and questioning techniques.
This session explores approaches to behaviour management, including when to apply rewards and sanctions. The importance of positive communication and collaboration for supporting SEND learners is also highlighted.
Here participants will gain an understanding of the importance of legislation, policies, and procedures in educational settings. Safeguarding, Data Protection, British Values, Keeping Children Safe In Education (KCSIE), Equality, Diversity, Inclusion, and local safeguarding partnerships are unpacked.
The focus of this session is on supporting learners’ social, emotional, and mental health needs. It also covers online safety, bullying, and the role of wider support services such as CAMHS and MHST.
This final session introduces career pathways such as apprenticeships, HLTA roles, and teaching routes. It also reinforces professional standards to support future development.
1A: Introduction to Digital Marketing for Mission-Led Organisations
Discover how digital marketing can help your organisation increase awareness, engage supporters, recruit volunteers and achieve its mission. You’ll identify a real digital challenge to work on throughout the course and begin building your 90-Day Digital Improvement Project.
1B: Audience & Offer Clarity
Learn how to identify and understand the different audiences your organisation serves, from beneficiaries and volunteers to donors and funders. You’ll create audience personas and define clear goals to improve your digital communications.
2A: Branding & Positioning
Explore what makes your organisation unique and how to communicate your mission, values and personality consistently. Build a trusted brand that helps you stand out and connect with the people who matter most.
2B: Storytelling & Ethical Impact Stories
Discover how authentic storytelling can build trust, demonstrate impact and inspire action. Learn to share meaningful stories responsibly while respecting dignity, consent and ethical best practice.
3A: GDPR, Consent & Responsible Digital Communication
Gain a practical understanding of GDPR and learn how to collect, store and use personal data responsibly. You’ll also explore consent, privacy and best practice for communicating with supporters, volunteers and beneficiaries.
3B: Cyber Security, Safeguarding & Online Safety
Protect your organisation by recognising common cyber threats and safeguarding risks. Learn practical ways to secure digital accounts, manage online safety and respond confidently to potential incidents.
4A: Website Basics & Digital Accessibility
Learn how to create a user-friendly website that supports your audiences and encourages action. You’ll explore accessibility, mobile usability and clear website journeys that improve the experience for visitors.
4B: SEO, Local Search & Google Business Profile
Understand how people find organisations online and discover practical ways to improve your visibility in search results. Learn the fundamentals of SEO, local search and optimising your Google Business Profile.
5A: Content Marketing for Charities & Community Organisations
Create valuable, audience-focused content that raises awareness, builds trust and encourages engagement. Learn how to develop realistic content ideas and plan communications that support your organisation’s goals.
5B: Email Marketing, CRM & Copywriting
Discover how email marketing and effective copywriting can strengthen relationships with supporters, volunteers and stakeholders. You’ll also learn the basics of CRM, audience segmentation and email automation.
6A: Organic Social Media
Learn how to use social media strategically without feeling overwhelmed. Explore platform selection, content planning and community engagement to increase awareness, promote services and support fundraising.
6B: Paid Social Media & Campaign Promotion
Understand when paid social media can help achieve your goals and when it isn’t the right approach. Learn the essentials of campaign planning, audience targeting and creating effective digital adverts.
7A: Video Marketing & Podcasting
Discover how simple video and audio content can help explain services, showcase impact and build trust. Learn practical planning, recording and accessibility techniques without needing expensive equipment.
Create professional-looking graphics, photographs and visual content using accessible design principles and easy-to-use tools such as Canva. Learn how to produce engaging visuals while maintaining a consistent brand identity.
8A: Using AI Responsibly
Explore how AI can help small organisations save time by generating ideas, drafting content and improving productivity. You’ll also learn how to use AI responsibly by checking accuracy, protecting sensitive information and maintaining human oversight.
8B: Practical Digital Tools & Collaborative Working
Improve the way your organisation works together using cloud storage, shared documents, collaborative tools and effective file management. Learn practical systems that support efficient teamwork and campaign delivery.
9A: Data, Analytics & Demonstrating Impact
Learn how to measure what matters by tracking meaningful digital marketing results. You’ll explore website, email and social media analytics, using data to improve future campaigns and demonstrate impact to trustees, funders and stakeholders.
9B: Digital Project Planning & Marketing Plan Workshop
Turn your ideas into a practical digital marketing project by setting objectives, defining actions and assigning responsibilities. You’ll develop a realistic 90-Day Digital Action Plan ready to implement within your organisation.
10A: Digital Improvement Showcase
Present your completed digital improvement project and receive valuable feedback from our trainers and your fellow learners. Demonstrate how your plan supports your organisation’s mission and prepares you for successful implementation.
10B: Action Planning, Reflection & Next Steps
Complete your Skills Bootcamp by refining your 90-Day Digital Action Plan and identifying your immediate priorities. Leave with a clear roadmap for implementing your learning and measuring your organisation’s future progress and impact.
Eligibility Criteria
To qualify for this funded programme, you must meet the following criteria.
Aged 19 or over
Live in Essex
Be an employed or self-employed individual working in or supporting community / voluntary organisations, including charities, CICs, community groups & social enterprises
Have the right to work in the UK
Have lived in the UK continuously for the past year
Are committed to developing your digital marketing skills through online learning
Ready to get started?
Begin your application today and a member of our team will be in touch to guide you through the next steps. No commitment is required at this stage.
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal Nawaz
Trainer
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
Frequently Asked Questions
This Skills Bootcamp is designed for eligible employed and self-employed individuals working in or supporting the community and voluntary sector in Essex. It is ideal for people working in charities, Community Interest Companies (CICs), community groups and social enterprises, including communications officers, fundraisers, volunteer coordinators, project officers, trustees with operational responsibilities and social enterprise owners.
You’ll develop practical digital marketing skills that can be applied immediately within your organisation. Topics include audience engagement, branding, storytelling, website optimisation, SEO, email marketing, social media, campaign planning, fundraising and event promotion, data analysis, cyber security, digital accessibility and the responsible use of AI to improve productivity. Throughout the programme, you’ll create a practical 90-day digital improvement plan for your organisation.
No. This Skills Bootcamp is suitable for people with little or no formal digital marketing training, as well as those looking to build on their existing knowledge. The programme combines expert guidance with practical activities to help you develop the confidence to use digital marketing more effectively within your organisation.
The programme is delivered through flexible live online sessions, making it easier for community and voluntary organisations to release staff for training. You’ll also attend two face-to-face sessions, providing opportunities to collaborate with fellow learners, share ideas and build valuable peer networks.
By the end of the programme, you’ll have the knowledge and confidence to strengthen your organisation’s digital presence, engage more supporters, recruit volunteers, promote services more effectively and use low-cost digital tools to increase your impact. You’ll also leave with a practical 90-day digital action plan that can be implemented within your organisation.
Why Learn with Fareport Training?
Established in 1983, we’ve been helping people & businesses grow for over 40 years.
40+ Years’ Experience
Ranked in the top 25% of training providers inspected in England by Ofsted. Trusted by employers, councils & learners alike for over 40 years.
Expert Trainers
Our trainers are highly experienced professionals who bring real subject-based knowledge & skills to every session.
Career Support
We don’t just train you – with some of our courses we help you find work with CV support, interview coaching, and employer connections.
Course Reviews
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I ‘ve just completed the government funded Digital Marketing course, and found it invaluable. Kamal was an incredible trainer who personalised his support and went the extra-mile for each learner. The group of learners interacted well and were very supportive – it was a great learning environment. We covered a lot of ground but the resources provided via Google classroom were excellent allowing plenty of opportunity to revisit material. The practical nature of the course enabled me, and my fellow students, to create a realistic Digital Marketing Plan which I am confident I will be able to implement.
Andrew Gordon
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Fantastic Bootcamp by Fareport Training! I’m so happy I got to do this course as it’s solidified my confidence in this digital marketing field.
Highly recommend this to anyone starting in digital marketing or that wants to use it in their business to increase their visibility.
My trainer was outstanding from start to finish and encouraged questions and conversations around respective topics.
Katia by SquiggleTech
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Just completed the Digital Marketing Bootcamp. It has been absolutely amazing! Ten weeks of discovery of what the world of digital marketing is and how much we can do ourselves to maximise its potential for our business. Highly recommend it! Thank you Kamal Nawaz for leading the course so professionally and engagingly.
It only takes 2 minutes. Once you’ve submitted your application, our Enrolment team will be in touch to discuss your eligibility, answer any questions and guide you through the next steps.