Stop guessing what works. Learn how to identify the right search opportunities, improve your website's visibility and build a practical SEO action plan tailored to your business. Expert-led, practical training from Fareport - ranked among the top 25% of training providers inspected in England by Ofsted. ⭐ 5.0 Google review rating.
“Kamal has been excellent delivering the sessions and really breaking it down. I would consider myself quite advanced compared to the other learners that were on the digital marketing course and I found there was a good variety of basic and advanced knowledge so everyone was able to learn something.”
Understand what to improve, what to prioritise and how to measure progress.
This practical workshop will help you connect SEO activity to meaningful business objectives. You'll explore keyword and search-intent research, website structure, internal linking, landing page optimisation, content opportunities, technical issues and competitor visibility.
Strong SEO starts with knowing what matters, where the gaps are and what will make the biggest difference.
Learn how to bring your keywords, website structure, content and technical improvements together into a practical strategy, then decide what to measure and how to report progress.
ENQUIRE NOW →Not all learning experiences are built the same. Here is how a self-led course can differ from Fareport's practical, expert-led workshop.
Connect your SEO goals directly to wider business objectives.
Carry out structured keyword research and understand what people are really searching for.
Review site structure, navigation, internal linking and key landing pages.
Identify content gaps, technical SEO issues and areas for stronger visibility.
Prioritise your SEO improvements so you know what to tackle first.
Understand which SEO results to track and how to report on improvements.
Leave knowing what deserves your attention, what to improve first and how to track whether your SEO activity is actually moving you forward.
BOOK THIS WORKSHOP NOW →
Tell us what you'd like to know about the SEO Strategy and Website Optimisation workshop, and our team can help you take the next step.
SEO Strategy and Website Optimisation
19 November 2026 · Live Online
Practical, expert-led 1-day training from Fareport, ranked in Ofsted's top 25% of inspected training providers
⭐ 5.0 Google review rating
