A practical, live online course designed to help business owners and marketers create digital marketing strategies that deliver real results.
Original price was: £899.00.£840.00Current price is: £840.00. Early Bird Offer
SkillsLab: Digital Marketing Essentials is a practical, live online course designed to bridge the gap between low-cost online courses that are hard to apply in practice – and high-cost programmes that aren’t built for small businesses, start-ups or budding entrepreneurs with side hustles.
Let’s introduce you to our Digital Marketing Essentials trainer, Kamal:
Over 5 weeks, you’ll learn how to plan, implement and measure your digital marketing – with expert guidance and personalised support throughout.
This isn’t theory-heavy or passive learning. It’s live, interactive and built around real-world application. You’ll work on your own business, ideas or role and apply what you learn as you go.
What makes this course different:
Why this course is worth the investment
This course is designed to deliver value beyond the training itself. By improving even a few key areas of your marketing, such as your website, content or targeting, you can generate:
The focus is on helping you build a structured approach that continues to deliver results after the course ends.
By the end of the course, you won’t just understand digital marketing, you’ll have a clear plan and the confidence to use it to drive real business results.
Duration: 5 weeks
Total learning time: Approximately 30 hours
The course is delivered over 5 structured weekly sessions, supported by 1:1 guidance and independent planning tasks – so you’re not just learning, you’re making real progress as you go.
Each week builds towards your final 90-day Digital Marketing Action Plan, ensuring steady progress and practical outcomes throughout. This structured approach ensures you leave with something practical, complete and ready to implement – not just ideas or notes.
5 weekly live training sessions:
Fridays, 12:00pm – 4:00pm (4 hours per session)
In addition:
This flexible structure allows you to fit learning around your work or business commitments.
This is a live, online course delivered in a structured, interactive format.
You’ll learn through:
The focus is on learning by doing, so you can apply everything directly to your own business or role.
This is a practical, non-accredited course focused on real-world application & marketing results rather than formal assessment.
On completion, you will receive a certificate of participation from Fareport.
This is a commercial course, designed as a practical investment in your digital marketing skills and business growth.
Early bird fee: £840
Standard fee: £899
Flexible payment options are available to help spread the cost.
Includes live sessions, 1:1 support and a tailored 90-day Digital Marketing Action Plan.
This course is designed for people who need practical digital marketing skills they can apply straight away – not just theory.
It’s ideal for:
If you’ve tried marketing before but want a more structured, results-driven approach – this course is for you. Stop guessing and start building digital marketing that works.
There are no formal entry requirements for this course.
Unlike government-funded training programmes, there are no eligibility restrictions – making it accessible to a wider range of individuals, including business owners, freelancers and those responsible for marketing.
To get the most from the course, you should:
Have a business, idea or role where you can apply your learning
Be willing to engage in practical tasks between sessions
Have access to a laptop and internet connection
No prior digital marketing experience is required – the course is designed to support beginners through to those more advanced looking to take a more structured, results based, digital marketing approach.
Location
This course is delivered online and is currently available to individuals based in the UK.
If you’re ready to improve your digital marketing and apply what you learn, this course is designed for you.
Please see start dates below:
Understand who you’re trying to reach and how to stand out in a competitive market. You’ll define your target audience, clarify your value proposition and develop messaging that resonates – giving you a strong foundation for all your marketing activity.
By the end of this module, you will:
Learn how to improve your website so it works as an effective marketing tool. You’ll explore the fundamentals of SEO, content and user experience to increase your visibility online and attract the right audience through organic channels.
By the end of this module, you will:
Build a practical approach to social media and paid online advertising. You’ll learn how to choose the right platforms, create engaging content and use paid campaigns effectively to reach and convert your target audience.
By the end of this module, you will:
Understand how to measure what matters. You’ll learn what to track, how to interpret performance data and how to use insights to refine and improve your marketing activity over time.
By the end of this module, you will:
Bring everything together into a clear, structured marketing plan. You’ll refine your approach, align your activity with your goals and present your 90-day Digital Marketing Action Plan for feedback and final improvements.
By the end of this module, you will:
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
Most digital marketing courses fall into two categories – self-paced courses with little support, or high-cost programmes designed for full-time marketers at large companies looking for certifications/qualifications.
SkillsLab is different.
You’ll learn through live, interactive sessions with an expert trainer, alongside other learners, and apply what you learn each week with guided tasks and 1:1 support.
The focus is on real-world application, not just theory – so you leave with something you can actually use.
Yes – this is a core part of the course.
You’ll work on your own business, idea or role throughout the programme, applying what you learn each week.
By the end, you’ll have a 90-day Digital Marketing Action Plan tailored specifically to you – something you can implement straight away.
This course is designed to deliver value beyond the training itself.
By improving key areas of your marketing – such as your website, content or targeting – you can generate more enquiries, leads and customers.
You’ll leave with a clear, structured plan and the confidence to apply it, helping you achieve results that can outweigh the cost of the course.
Have a look at the feedback below from Ella Dunn, who completed her digital marketing training with us:
You’ll be supported throughout the programme to help you apply what you learn.
This includes:
You won’t be left to figure things out on your own – we guide you every step of the way.
Yes – this course is designed for beginners all the way through to those more advanced with experience, who want a more structured and results-based digital marketing approach.
You don’t necessarily need any formal marketing background. We focus on helping you understand the fundamentals and apply them in a practical way to your own business or role.
Established in 1983, we’ve been helping people & businesses grow for over 40 years.
Kamal has been excellent delivering the sessions and really breaking it down. I would consider myself quite advanced compared to the other learners that were on the digital marketing course and i found there was a good variety of basic and advanced knowledge so everyone was able to learn something. I’ve implemented everything that has been relevant to my business and it has helped me increase my brand awareness, grow my bookings and social media and make a profit for the first time in 18 months while being booked up 6 weeks ahead!
I always felt like i needed to do more in my business but i never quiet knew what and this course broke it down so easily and showed me how to implement everything to help me grow my business. It’s also been amazing to see everyone else on the course grow and implement what they have learned!
Ella Dunn
I have just finished the Fareport Digital marketing course taught by Kamal Nawaz. I am blown away by the training that this course offers. It offers detailed content and breaks down complicated concepts clearly. I wholeheartedly would recommend them and would love to do more courses with them in the future. Thank you Kamal and the Fareport team for putting together such an awesome course. I had the best time learning every week!
Jenny Livingstone
I have just completed the digital marketing course delivered by Kamal and it was worth every second of time I invested. The range of topics was great, because even if it was something you weren’t really looking at (Google ads for example), it was brought to life in such a way that you were still able to take away enough to be able to make solid, data driven decisions.
Kamal really invests his time in getting to know learners and their businesses and he makes sure to tailor his approach accordingly; so he will say “Jane I think this might be good for you” or “John, this is a great tool for your business” etc. I loved how he personalised it.
Best of all we have all left with a marketing strategy and I actually feel I can implement mine. Previously I was overwhelmed by marketing, but through this course, I have realised where I need to target my energies. Thanks Kamal, great job. (oh, and I’m no longer scared of AI).
Jane Hodgson