Calling all Hampshire small business owners, employees & the self-employed! We’re proud to partner with Hampshire County Council to bring you this fully-funded (FREE) Digital Marketing Skills Bootcamp training course for eligible learners. Take your marketing skills to the next level and network with other local business owners & employees.
Hurry! This hugely popular digital marketing course is now BACK OPEN FOR ENROLMENT. Learn more below and register your interest today for our first course starting on the 21st May 2026. Limited places available.
In our comprehensive Digital Marketing Bootcamp, you will gain invaluable insights and practical skills to thrive in today’s dynamic digital landscape. From understanding your customer and developing a strong brand identity to mastering essential digital marketing channels, our curriculum covers it all.
Runs one day a week, 9.30am until 4pm, for 10 weeks. The course schedule includes regular breaks, making it easier to balance your learning with ongoing work commitments.
Study Modes:
Fully remote live online group teaching and coaching with a range of interactive activities, plus one-to-ones with your trainer.
Qualifications and Level:
Digital Marketing Skills Bootcamp certificate of completion from Fareport Training & Hampshire County Council
Entry requirements:
Participants must be aged 19 or older on 31st August 2026, live in the Hampshire County Council administrative area (anywhere in Hampshire except the cities of Portsmouth, Southampton or the IOW), be sole traders, freelancers, business owners or employed, have the right to work in the UK and have maintained UK residency for the last 3 years. Participants must not have started a Skills Bootcamp within the last 12 months. This course is not available to unemployed individuals.
Cost:
If you are a sole trader, freelancer or business owner without employees, the course is fully funded by Hampshire County Council (HCC). If you have 1-250 employees, your employer must contribute 10% per employee (typically £170) and the other 90% is funded by HCC. If you have over 250 employees, your employer must contribute 30% per employee, with the remaining 70% funded by HCC. Please note funding is subject to full eligibility checks.
Who is this aimed at?
Are you a Hampshire resident (living anywhere in Hampshire except the cities of Portsmouth, Southampton or the IOW), aged 19 or older, and seeking to enhance your digital marketing skills? Whether you’re employed or self employed, our digital marketing course is tailored just for you!
Course Date
Information
Thursday 21st May 2026
ENROLMENT NOW OPEN! Perfect for small business owners and those in employment or self-employment who want to develop practical digital marketing skills to strengthen their brand and reach their target audience. Runs online every Thursday 9.30am to 4pm for 10 weeks. Broken up with regular breaks to help balance your learning with ongoing work commitments. This course is not available to unemployed individuals.
Tuesday 26th May 2026
ENROLMENT NOW OPEN! Perfect for small business owners and those in employment or self-employment who want to develop practical digital marketing skills to strengthen their brand and reach their target audience. Runs online every Tuesday 9.30am to 4pm for 10 weeks. Broken up with regular breaks to help balance your learning with ongoing work commitments. This course is not available to unemployed individuals.
Session 1: Introduction to Marketing | Customer & Offer Clarity
An overview of what marketing is, how it works in today’s digital world, and why many small businesses struggle with it. Learners will explore what actually works in 2026 and identify simple, practical quick wins they can apply straight away.
Learners define who their ideal customer is, what problem they solve, and why customers should choose them. This session introduces buyer personas and helps learners clearly articulate their value proposition.
Session 2: Branding & Positioning | Storytelling
Explores how businesses stand out in crowded markets. Learners will define their brand identity and positioning, and understand how to communicate what makes them different.
Introduces the role of storytelling in marketing, focusing on building emotional connection in an ethical way. Learners will explore their “why” and how to communicate it effectively.
Session 3: GDPR & Online Safety | Website Basics
Covers GDPR, data protection, and compliance basics. Learners will understand how to handle customer data responsibly and protect both their business and their customers online.
Introduces the key elements of an effective website, including structure, user experience (UX), accessibility, and choosing the right platform (CMS). Learners will understand what makes a website functional and trustworthy.
Session 4: SEO | Content Marketing (Blogging & EEAT)
A practical introduction to SEO, including keyword research, search intent, and how search engines work. Covers on-page, off-page, technical, and local SEO in a simplified, accessible way.
Explores how content builds trust, authority, and visibility. Learners will understand EEAT principles and how to create content that supports both SEO and customer engagement, including content planning.
Explains how different business models sell online (eCommerce, service-based, B2B, creator-led, and bricks-and-clicks). Covers customer journeys, trust signals, and reducing friction in the buying process.
Introduces email marketing and CRM basics, including segmentation, automation, and performance tracking. Learners will also develop core copywriting skills to improve conversions.
Session 6: Organic Social Media | Paid Social Media
Covers how to use social media platforms effectively, including content planning, content calendars, and understanding where to focus efforts. Learners will explore how to avoid wasting time and focus on what works.
Introduces paid social advertising, including campaign objectives, audience targeting, and ad formats. Learners will apply this through a simulation platform to understand how ads work in practice.
Session 7: Video & Podcasting | Visual Design
Explores the role of video and audio content in marketing. Learners will cover planning, scripting, basic production, and how to incorporate video or podcasting into their strategy.
Introduces core design principles and tools such as Canva. Learners will explore brand consistency, creating visual assets, and taking effective photos for marketing.
Session 8: Using AI in Marketing | PPC Ads & Budgeting
Focuses on using AI tools to save time, including content ideation, repurposing, and workflow support. Also covers best practices and limitations of AI in marketing.
Introduces paid search (e.g. Google Ads), including bidding strategies, ad structure, keyword targeting, and A/B testing. Learners will also explore budgeting, CPA, CLV, and ad copywriting through practical simulation.
Session 9: Data, Analytics & Decision-Making | Marketing Plan Workshop
Learners are introduced to key marketing metrics and how to measure success. This includes a simple overview of Google Analytics (GA4), social media insights, and email performance. Learners will understand KPIs, attribution, and how to use data to make informed decisions rather than guesswork.
A guided workshop where learners begin building their own digital marketing plan, supported by data insights and instructor feedback.
Explores ethical marketing, sustainability, and corporate responsibility. Learners will also look at managing PR issues, handling negative feedback, and responding to crises.
Learners present their marketing plans and reflect on their progress. The course concludes with a structured “3-2-1 Plan” to help them take actionable next steps.
In our comprehensive Digital Marketing Skills Bootcamp course, you will gain invaluable insights and practical skills to thrive in today’s dynamic digital landscape. From understanding your customer and developing a strong brand identity to mastering essential digital marketing channels, our curriculum covers it all. Learn the art of crafting compelling email campaigns, harness the power of social media marketing to engage your audience and boost your website’s visibility with effective search engine optimisation techniques. Additionally, delve into the world of pay-per-click advertising and discover how to strategically allocate your budget for maximum ROI. By the end of the digital marketing course, you’ll be equipped with the knowledge and tools to drive meaningful results.
Join our Digital Marketing Bootcamp and immerse yourself in 60 hours of live online training led by our team of digital marketing experts. Gain practical insights and actionable strategies to fuel the growth of your business, from mastering essential digital marketing techniques to honing your soft skills such as time management, stress management and presentation skills.
Receive invaluable feedback on your business’s marketing plans from our experts and fellow peers on the course, ensuring that your strategies are fine-tuned for success. Plus, connect and network with other Hampshire small business owners & employees, sharing experiences and insights to collaborative learning and growth. Don’t miss this opportunity to elevate your digital marketing prowess and take your business to new heights.
Amanda McCombie
Trainer
Amanda is an experienced marketing trainer with 8+ years of industry insight. Areas of specialism include content creation, branding, SEO and keywords, copywriting and more.
“When I am not delivering marketing training, I’m out and about walking my 3 dogs and rewatching Harry Potter.”
Nicole Younie
Trainer
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal Nawaz
Trainer
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
Q. I have already completed a Skills Bootcamp, can I enrol on another?
A. Individuals are permitted to enrol in only one Skills Bootcamp per funding year (1st April to 31st March).
This limitation ensures that participants can fully commit to and benefit from the intensive training provided by each bootcamp. It also allows equitable access to these government-funded programs, enabling a broader range of individuals to enhance their skills and improve their employment prospects. Therefore, if you have already completed a Skills Bootcamp within the current funding year, you would need to wait until the next funding cycle to enroll in another.
Q. Who is eligible to attend the Digital Marketing Skills Bootcamp?
A. Eligible participants must:
Be aged 19 or older on 31st August 2026
Live within the area the Skills Bootcamp is being offered
Be a sole trader, freelancer, business owner or employed
Have the right to work in the UK and have maintained UK residency for the last 3 years
Q. What is the Digital Marketing Skills Bootcamp course?
A. The Digital Marketing Skills Bootcamp is an intensive, short-term training programme designed to equip individuals with essential digital marketing skills, including content creation, social media management, SEO, and pay per click advertising. These bootcamps are part of the UK's government initiative to address the growing demand for digital marketing professionals and are often fully funded for eligible participants.
Why choose to learn with Fareport Training?
Fareport Training was established in 1981 in order to offer young people a route into work through work based training. In 2014 the business was purchased with support from entrepreneur Theo Paphitis by Natalie Cahill and Marinos Paphitis. Since then we have been building on Fareport’s excellent reputation for high quality training, delivering apprenticeships, HTQ’s and Skills Bootcamps across England. We are proud to offer:
Expert-Led Instruction: Gain insights from industry leaders and seasoned professionals.
Cutting-Edge Curriculum: Stay ahead with the latest trends, tools, and techniques.
Flexible Learning Options: Balance your education with your professional and personal life.
Register your interest today!
Please send us your details by completing this short form below and our Enrolment team will be in touch to answer any questions and tell you the next steps.
Customer Testimonials
Real experiences, real success—hear from our learners and employers about how our training programmes have made a difference.
Hampshire Digital Marketing Bootcamp
Every session I gained insight into something I did not know. This course is great for anyone with their own business or wanting to build their skills within the digital marketing industry.
Katie Goodyear
Hampshire Digital Marketing Bootcamp
I’ve learned so much that’s valuable to me and my business. It’s been enjoyable, and I’ve regained confidence. My business now has a strong brand identity, and I’m confident I know what to do to make it a success.
Tracy Ireland
Hampshire Digital Marketing Bootcamp
The course covered all aspects of digital marketing, with great training on using data for effective campaigns. Our trainer was friendly, professional, and her knowledge has been a breath of fresh air, helping the business move forward.
