Set meaningful goals
Connect your SEO goals directly to wider business objectives.
Build an SEO strategy around what actually matters to your business. Learn how to find the right search opportunities, improve your website and turn SEO activity into a clear, prioritised plan.
Understand what to improve, what to prioritise and how to measure progress.
This practical workshop will help you connect SEO activity to meaningful business objectives. You'll explore keyword and search-intent research, website structure, internal linking, landing page optimisation, content opportunities, technical issues and competitor visibility.

Strong SEO starts with knowing what matters, where the gaps are and what will make the biggest difference.
Learn how to bring your keywords, website structure, content and technical improvements together into a practical strategy, then decide what to measure and how to report progress.
Connect your SEO goals directly to wider business objectives.
Carry out structured keyword research and understand what people are really searching for.
Review site structure, navigation, internal linking and key landing pages.
Identify content gaps, technical SEO issues and areas for stronger visibility.
Prioritise your SEO improvements so you know what to tackle first.
Leave knowing what deserves your attention, what to improve first and how to track whether your SEO activity is actually moving you forward.
BOOK WORKSHOP →You'll leave with a better understanding of what to measure, how to report progress and how to prioritise improvements across your SEO activity and website.
SEO Strategy and Website Optimisation
21 October 2026 · Live Online