Lauren holds a BSc in Mathematics and brings over six years of experience across data-related roles from Senior Data Analyst to Product Scientist. She has worked in digital media and consultancy within out-of-home (OOH) industry, where she has delivered impact for major global brands including Diageo, Heineken, Whitbread, and Bauer Media.

Lauren has built expert systems in Power BI that empower clients to self-serve data insights, executed ROI activation projects using statistical hypothesis testing to evaluate campaign cost against investment gains, and developed custom machine learning models to automate data classification.
Lauren’s style of teaching is visual and methodical, and she encourages collaborative group discussions to explore data concepts. She is passionate about upskilling the next generation of data professionals, empowering them with confidence and new skills needed to start their careers in data.