On this page:
1. Key facts 2. What is the National Digital Marketing Skills Bootcamp? 3. Course start dates 4. Who is this course for? 5. What will you learn? 6. Why choose the Digital Marketing Skills Bootcamp course? 7. The Digital Marketing Bootcamp course modules 8. What our course attendees say 9. How do you apply for our Digital Marketing Skills Bootcamp course? 10. Frequently asked questions 11. Register your interest in this Digital Marketing Skills Bootcamp
1. Key facts:
Duration: 14 weeks. One day a week or two evenings per week
Next Course Start Date: Our remaining 2024 courses are now FULL. Our next start date is 9th January 2025. Please apply early
Study Modes: Learn from anywhere with our live group sessions
Class Sizes: Unlike some other providers, we keep our class sizes small and typically have only 12 participants. This means you can get to know other attendees, learn from each other and have sufficient time for questions and answers
Qualifications Achieved: Digital Marketing Skills Bootcamp certificate of completion from Fareport Training
Cost: If you are a sole trader, freelancer or business owner without employees the course (worth £3,329.97) is fully funded by the Department for Education (DfE). If you have 1-250 employees, your employer must contribute 10% (£333) per employee, while the other 90% is funded by the DfE. Please note funding is subject to full eligibility checks.
2. What is the National Digital Marketing Skills Bootcamp?
3. Course start dates
Thursday 9th of January 2025
Every Thursday daytime (9am-5pm) for 14 weeks. Broken up with regular breaks and an hour for lunch
Monday 20th of January 2025
Every Monday & Tuesday evening (5.30pm-9.15pm) for 14 weeks. Broken up with regular breaks
Wednesday 29th of January 2025
Every Wednesday daytime (9am-5pm) for 14 weeks. Broken up with regular breaks and an hour for lunch
Tuesday 4th of February 2025
Every Tuesday & Wednesday evening (5.30pm-9.15pm) for 14 weeks. Broken up with regular breaks
4. Who is this course for?
Are you ready to propel your business or side hustle to new heights? Our Digital Marketing Skills Bootcamp is here to ignite your passion for marketing and equip you with the cutting-edge skills needed to succeed. Whether you're reclaiming your marketing from outside agencies or just beginning your journey, we provide the tools and knowledge to transform your approach and achieve spectacular results.
This course is a game-changer for Marketing leads in small businesses who are eager to sharpen their skills and master strategic planning. Embrace the opportunity to learn from industry experts and join a vibrant community of like-minded professionals.
We welcome learners aged 19 and above, catering to all backgrounds and supporting those with additional learning needs.
5. What will you learn?
In just 14 weeks, our Digital Marketing Bootcamp covers all the essentials you need to know. We begin with the fundamentals, then cover areas like Audience Definition, Branding, Content Creation, Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Email Marketing & Social Media Marketing. Each module is designed to enhance your understanding and application of digital marketing strategies that will set your business or side hustle apart from the competition. You'll also use AI-powered digital marketing simulations to practice what you've learnt & see the results straight away.
Beyond technical skills, we also nurture your soft skills. You'll improve your presentation abilities, learn effective stress management techniques and refine your time management skills, ensuring you're not just surviving but thriving in your entrepreneurial journey.
6. Why choose the Digital Marketing Skills Bootcamp course?
Skills Bootcamps offer an accelerated learning experience designed to make you proficient quickly. In just 14 weeks, you'll gain a thorough understanding of the core Digital Marketing strategies.
This includes everything from social media dynamics to advanced analytics. You'll emerge not only knowledgeable but also confident in implementing your own Marketing Strategy effectively.
Best of all, if you're ready to invest your time, the course costs are covered by the Department for Education. This means you can focus on learning and applying these new skills to your business or project without financial worry.
7. The Digital Marketing Bootcamp course modules
In week 1, we begin your journey in digital marketing with our "Foundations of Digital Marketing" module. This essential part of the course covers the key concepts and strategies that form the basis of successful digital campaigns. Learn about the digital landscape, the importance of strategic planning, and the tools needed to engage and convert your audience effectively. With this solid foundation, you’ll be well-equipped to navigate the complexities of the digital world and create impactful marketing initiatives.
In week 2, you'll gain essential skills to identify and understand your key audience segments. Learn to conduct thorough market research that uncovers valuable insights into consumer behaviours and preferences. This knowledge allows you to craft marketing strategies that are finely tuned to the needs and interests of your audience, ensuring your messaging hits the mark every time. Equip yourself with the ability to turn data into strategic advantage, and watch your marketing effectiveness soar.
In week 3, discover the importance of strategic positioning and goal setting in our focused module. This section teaches you how to define clear, achievable objectives and align them with your overall business strategy. Learn the art of positioning your brand effectively in competitive markets to maximise visibility and appeal. Through practical exercises, you'll develop the skills to set smart goals and create a roadmap for success.
Additionally, we integrate essential time management strategies to ensure every marketing effort is not only purpose-driven but also efficiently executed. You’ll learn how to manage your time effectively, allowing you to handle multiple tasks and projects without compromising quality or strategic focus. This comprehensive approach ensures that you are well-prepared to tackle the demands of the digital marketing landscape with precision and professionalism.
In week 4, you will gain a comprehensive understanding of legal compliance and General Data Protection Regulation (GDPR) in our tailored module. This crucial segment equips you with the knowledge to navigate the complexities of legal requirements in digital marketing, ensuring your campaigns adhere to the highest standards of data protection and privacy laws.
Additionally, this module includes a soft skills session focused on personal development planning. You'll learn how to set personal and professional goals, develop a strategy for lifelong learning and continuously adapt to evolving legal landscapes. This dual approach not only enhances your compliance skills but also supports your ongoing personal growth and adaptability in the fast-paced digital world.
In week 5, explore the core elements of EEAT—Experience, Effectiveness, Authoritativeness, and Trustworthiness—in our focused module. This segment teaches you how to build a robust web presence that reflects these key attributes, ensuring your brand not only stands out but is also respected in the digital marketplace. Learn strategies to enhance user experience, demonstrate the effectiveness of your offerings, establish your brand as an authority in your field, and gain the trust of your audience. Strengthen your brand's online impact with principles that foster deeper connections and sustained engagement.
In week 6, dive into the art of crafting compelling written content and storytelling. This module focuses on the skills necessary to engage and captivate your audience through powerful narratives and well-structured content. Learn how to weave your brand's values and messages into stories that resonate with your audience, driving both connection and conversion. Enhance your writing techniques to ensure clarity, persuasiveness and a lasting impact on your readers.
In Week 7 we'll explore how to strategically use social media to amplify your personal brand. You will understand how to tailor your narratives for different social platforms, ensuring that your personal brand stands out and consistently communicates your core messages. This holistic approach will equip you with the tools to effectively manage your personal brand’s presence across the digital landscape, engaging your audience through every touchpoint.
Week 8 is dedicated to the mastery of visual content creation. This module teaches you how to effectively use images, videos and graphics to enhance your digital marketing campaigns. Learn the principles of design, how to choose the right visuals for your message and techniques for creating engaging and memorable content. This training will equip you with the skills to visually communicate your brand’s story and connect with your audience on a deeper level.
In Week 9, we delve into the multifaceted world of Email Marketing and Podcasting Strategy. In these comprehensive modules, you'll uncover the secrets to crafting compelling email campaigns that resonate with your audience, from design to segmentation. Gain insights into list building and engagement strategies to drive conversions and nurture customer relationships effectively.
Simultaneously, explore the art of Podcasting Strategy, learning how to develop a unique podcast concept, create captivating content and promoting your podcast for maximum impact. From technical setup to content planning, this module will equip you with the skills needed to launch and sustain a successful podcast that amplifies your brand's voice.
In addition to these dynamic marketing skills, Week 9 includes a critical session on Stress Management. As you navigate the demands of digital marketing, learn practical techniques to manage stress, maintain focus and cultivate a healthy work-life balance. Mastering these strategies will not only enhance your productivity but also contribute to your overall well-being and success in your marketing endeavours.
Week 10 focuses on Pay-Per-Click (PPC) Advertising and effective budgeting strategies. Dive into the intricacies of PPC campaigns, learning how to create targeted ads that reach your desired audience across various platforms. Explore keyword research, ad copywriting and bid management techniques to maximise your advertising ROI.
In addition to PPC Advertising, this week delves into the crucial topic of Budgeting and Financial Management. Learn how to allocate resources effectively, set advertising budgets that align with your marketing goals and track campaign performance to optimise spending. Gain practical insights into financial planning and decision-making processes to ensure the success of your marketing initiatives while maintaining fiscal responsibility.
By mastering PPC Advertising and Budgeting, you'll gain the skills needed to drive targeted traffic to your website, generate leads and maximise your return on investment in digital advertising.
Week 11 is dedicated to the art of data-driven decision making and honing your presentation skills. Explore the power of data analytics in informing strategic marketing decisions, from interpreting key metrics to implementing actionable insights. Learn how to leverage data to refine your marketing strategies, improve campaign performance and drive business growth.
Simultaneously, enhance your presentation skills to effectively communicate your findings and proposals. Master the art of crafting compelling presentations that captivate your audience and convey complex information with clarity and impact. Whether presenting campaign results or pitching new ideas, develop the confidence and proficiency to engage and persuade stakeholders effectively.
By integrating data-driven decision making with polished presentation skills, you'll become a more strategic and influential marketer, capable of driving tangible results and making a lasting impact in your organisation.
In Week 12 of our Digital Marketing Skills Bootcamp, participants will engage in a comprehensive Marketing Strategy Workshop. This module is designed to consolidate the skills developed throughout the programme, with an emphasis on practical application. Attendees will work in teams to craft and refine a strategic marketing plan for a chosen product or service. The session will focus on integrating diverse digital marketing techniques, fostering collaborative problem-solving and enhancing presentation skills through structured feedback. This hands-on workshop aims to simulate a real-world environment, preparing participants to tackle contemporary marketing challenges effectively.
In Week 13, we focus on developing essential sales, communication and negotiation skills. Learn the art of effective sales techniques, including prospecting, pitching, and closing deals. Enhance your communication skills to build strong relationships with clients and colleagues, mastering both verbal and written communication in professional settings.
Additionally, delve into the principles of negotiation, understanding how to navigate and influence outcomes to achieve win-win solutions. Whether you're negotiating contracts, partnerships, or deals, this module provides practical strategies to maximise success and build mutually beneficial agreements.
By mastering sales, communication, and negotiation skills, you'll become a more confident and persuasive marketer, capable of driving growth and success in your business endeavours.
In Week 14, it's all about refining your presentation skills and seeking valuable feedback. Practice delivering polished presentations that effectively convey your ideas and insights. Learn techniques to engage your audience, handle questions with confidence and leave a lasting impression.
Additionally, embrace the opportunity for feedback sessions where you can receive constructive criticism and guidance on your work. Use feedback to refine your strategies, improve your execution and grow as a marketer. This collaborative process ensures continual improvement and empowers you to excel in your future marketing endeavours.
By dedicating this week to presentation and feedback, you'll sharpen your skills and gain valuable insights that propel your success in the digital marketing landscape.
8. What our course attendees say
9. How do you apply for our Digital Marketing Skills Bootcamp course?
Ready to take your digital marketing skills to the next level? Fill out our Register your interest form and a member of our friendly Skills Bootcamps team will be in contact with you shortly to guide you through the process and answer any questions you may have. Don't miss out on this opportunity to boost your marketing expertise and advance your career!
10. Frequently asked questions
To be eligible for full funding you must:
Live in England
Be aged 19 or over on 31st August 2024
Have the right to work in the UK
Have not started a Skills Bootcamp in the last 12 months
Have maintained UK residency for the last 3 years
If you are a sole trader, freelancer or business owner without employees, the course (worth £3,329.97) is fully funded by the Department for Education (DfE).
If you have 1-250 employees, your employer must contribute 10% (£333) per employee, with the other 90% funded by the DfE.
Please note funding is subject to full eligibility checks.
A Digital Marketing Skills Bootcamp is an intensive training program designed to equip participants with the essential skills and knowledge needed to excel in digital marketing. These bootcamps typically cover a wide range of topics, including social media marketing, search engine optimization (SEO), content marketing, email marketing and more.
Digital Marketing Skills Bootcamps are suitable for anyone looking to enhance their digital marketing skills, whether they are beginners or experienced professionals. Entrepreneurs, business owners, marketers, freelancers and professionals from various industries can all benefit from participating in a Skills Bootcamp course.
Topics covered in a Digital Marketing Skills Bootcamp may include but are not limited to: social media marketing, search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, web analytics, digital strategy and more
Most Digital Marketing Skills Bootcamps do not have strict prerequisites, although some may recommend basic computer skills and familiarity with online platforms. Participants should have a keen interest in digital marketing and a willingness to learn.
The duration of Digital Marketing Skills Bootcamps can vary, but they typically range from 10 to 14 weeks. Some bootcamps are offered as full-time immersive programs, while others may be part-time or self-paced.
Attending a Digital Marketing Skills Bootcamp course can provide several benefits, including gaining in-demand skills, networking opportunities, career advancement and the ability to implement effective digital marketing strategies for businesses or personal projects.
Accreditation and certification vary depending on the provider and the specific bootcamp. Some bootcamps, like this one run by Fareport, offer certificates of completion, while others may be affiliated with accredited institutions or industry-recognised certification programs.
Completing a Digital Marketing Skills Bootcamp can significantly enhance your job prospects in the digital marketing field. However, securing a job ultimately depends on factors such as your skills, experience and the demand for digital marketing professionals in your area.
