Running a farm shop is no small feat. You’ve got fresh produce stacked high; shelves filled with homemade jams and the unmistakable smell of freshly baked pies drifting through the air. But here’s the truth, if customers can’t find you online, you’re missing out on a whole herd of opportunity.
That’s where our Department for Education (DfE) funded Hull & East Yorkshire Digital Marketing Skills Bootcamp comes in. It’s designed to help farmers, growers and rural entrepreneurs in the region turn their passion into profit by making their businesses visible, searchable and irresistible online.
Because let’s face it, Jeremy Clarkson may have made farming famous, but your farm has the power to make a real impact in your community and beyond.
Scroll through Instagram or TikTok and you’ll see everyday farmers sharing their stories, showcasing their products and racking up thousands of views. From lambing live updates to behind-the-scenes footage of harvest farming – content is booming.
And here’s the best part…people love it because it’s real, honest and different from what they see on the high street.
Imagine your farm shop’s honey, cider or seasonal veg going viral because you told the story behind it. Imagine customers driving out to see you because they saw your post pop up in their feed. That’s the magic of becoming a Farm-fluencer – you don’t just sell products you share experiences.
- Customers expect to find you online. Whether they’re searching “farm shop near me” or “fresh local eggs in East Yorkshire” if you’re not visible they’ll find someone else who is
- Local food is trending. People want to know where their food comes from and they’ll pay more for fresh, local, authentic produce
- Your farm deserves a bigger stage. A website or social page is like opening your gates to the world. It brings new customers not just the ones who happen to drive past.
You already know how to grow food. Now it’s time to grow your following.
This isn’t about jargon or endless theory; it’s about practical tools you can use straight away.
On our Hull & East Yorkshire Digital Marketing Skills Bootcamp, you’ll learn how to:
- Make your farm shop easy to find on Google Maps and search results
- Use social media to tell your story (and yes goat yoga pics work a treat)
- Create simple content that brings in new customers
- Build confidence in using websites, SEO and digital ads – without losing your down-to-earth voice
And the best bit? Places are funded for eligible participants so if you qualify you won’t pay a penny for the training.
Your farm shop is already packed with character, flavour and quality. The Hull & East Yorkshire Digital Marketing Skills Bootcamp is here to help you showcase all of that online, whether you want to grow a loyal following, boost your sales or simply make sure more locals know where to find you.
Put your farm shop on the map and discover how a little digital know-how can open the gate to a whole new crowd of customers.
🌱 If you’ve been thinking about new ways to raise awareness of your farm and its new business ventures – like farm vending machines or yoga classes with goats, here’s your green light:
Training is short, flexible, and designed to fit around busy farm life
Learn digital marketing skills that are in high demand across the UK
Funded places are available right now for our courses starting on the 20th November and 10th December 2025
Complete our ‘Register your interest’ form here – Hull & East Yorkshire Digital Marketing Skills Bootcamp and we’ll be in touch to progress your application.
