Goat yoga started as a quirky idea in the US and quickly spread across the globe. The concept is simple, combine the relaxation of yoga with the fun of playful goats roaming around. Visitors leave with big smiles, great photos and a story to tell their friends.
But goat yoga is just the beginning. Farmers everywhere are getting creative with what their land has to offer. Think alpaca walking, harvest festivals, maize mazes and tractor ride tours. These experiences aren’t just fun days out; they’re a chance to showcase your East Yorkshire farm in a whole new light.
Scroll through your socials and you’ll notice a new wave of farming voices taking over. Real farmers, muddy boots and all, are sharing snippets of daily life, from calving season chaos to golden-hour harvests, and viewers can’t get enough. Their secret? Authenticity. It’s refreshingly real in a world of polished marketing.
Now picture your East Yorkshire farm shop’s honey, chutney, or homegrown veg being the next viral post. A quick video showing how it’s made or harvested could spark curiosity – and a car load of new visitors. This is what happens when storytelling meets social media: your customers don’t just buy your products; they connect with your journey.
- People crave experiences – More and more customers are choosing to spend money on memories rather than things
- Rural life sells – For many city dwellers the chance to bottle feed a lamb or pick their own strawberries is a novelty they’ll pay for
- Social media loves it – Goat selfies, pumpkin patch reels and alpaca walks are Instagram gold. Every post is free advertising for your farm.
You already have the land, animals and know-how. ‘Agri-tainment’ just helps you package it into something visitors can enjoy.
Of course, the magic only happens if people know your East Yorkshire farm exists. That’s where our Hull City Council, Department for Education-funded, online Digital Marketing Skills Bootcamp course comes in. Designed for farmers, growers and rural entrepreneurs in Hull & East Yorkshire, it will help farmers like you to:
- Build a social presence that draws visitors in
- Ensure your farm experiences are easy to find online
- Use websites, SEO & Google Ads to promote your events
- Gain confidence in sharing your story without losing your down-to-earth voice
And here’s the cherry on top – if you’re eligible, your place is fully funded. That means top-quality training, fresh ideas, and zero cost to you.
Your farm is already bursting with character, charm and opportunity. ‘Agri-tainment’ could be the perfect way to share that with others, boost your income and have a little fun along the way.
Goats on yoga mats. Families in wellies. City kids meeting sheep for the first time. These are the memories your East Yorkshire farm could be creating and with the right digital skills gained from our Hull & East Yorkshire Digital Marketing Skills Bootcamp, you can make sure the world knows about it.
Funded places are open right now for our upcoming courses starting on the 20th November and 10th December 2025 – but spots won’t last long!
Just fill in our quick ‘Register Your Interest’ form for the Hull & East Yorkshire Digital Marketing Skills Bootcamp, and we’ll be in touch to get you started.
