Join other small business owners, employees & career changers for our Department for Education-funded Digital Marketing Skills Bootcamp course, delivered in collaboration with Surrey County Council. Gain practical insights into effective marketing tactics, tools, and AI-powered strategies designed to help your business grow. Test your new skills safely with innovative, real-world marketing simulations.
Our next fully funded courses begin on the 22nd of October & 25th of November 2025. If you’re eligible, you can take part at no cost. Find out more below and register your interest today.
Our comprehensive Surrey Digital Marketing Skills Bootcamp course gives you the expertise and practical experience needed to thrive in today’s dynamic online marketing landscape. Discover how to define and engage your target audience, craft a strong and authentic brand presence, and confidently use essential digital platforms to achieve measurable marketing success.
Held one day a week from 9:30am to 4:00pm over ten weeks, the course is structured with regular breaks to help you stay motivated, refreshed, and ready to learn.
Study Modes:
The course is delivered fully online through live group sessions and coaching, featuring interactive activities and personalised one-to-one trainer support.
Qualifications and Level:
Digital Marketing Skills Bootcamp certificate of completion from Fareport Training & Surrey County Council
Entry requirements:
You’ll need to be 19 or over by 31st August 2025 and living in Surrey. The programme is open to those who are employed, self-employed, running a business, freelancing or changing career. You must have the right to work in the UK and have lived here for the past three years. Please note: if you’ve taken part in another Skills Bootcamp in the last 12 months, you won’t be eligible this time.
Cost:
Funding support makes this course highly accessible. If you’re self-employed, freelancing, a sole trader, or currently unemployed, your place is likely to be fully funded by the Department for Education (DfE) through Surrey County Council. Small and medium employers (1–250 staff) pay just 10% of the course cost per participant, with 90% covered by the DfE. Larger employers contribute 30%, and the DfE funds the remaining 70%. Please note that all funding is subject to full eligibility checks.
Who is this aimed at?
Designed for Surrey residents aged 19 and above, this Skills Bootcamp helps you take your digital marketing skills to the next level. Whether you’re self-employed, freelancing, working for a company, or changing careers, the course is tailored to help you progress with confidence.
Course Date
Information
Wednesday 22nd October 2025
Taking place every Wednesday from 9:30am to 4:00pm over 10 weeks, the course is structured with regular breaks and a dedicated lunch period to keep you energised and focused throughout each session.
Tuesday 25th November 2025
Taking place every Tuesday from 9:30am to 4:00pm over 10 weeks, the course is structured with regular breaks and a dedicated lunch period to keep you energised and focused throughout each session.
Week 1: Introduction to Digital Marketing | Content Collection with Market Research
Learners explore what digital marketing is and how it fits within the wider marketing mix. The focus is on identifying audiences, understanding the importance of market research, and beginning the process of content collection to inform strategic planning. Activities may include competitor analysis and early-stage campaign planning.
This week dives into the power of storytelling in building a strong, memorable brand. Learners will explore the psychology of branding, how to define brand tone and messaging, and how to map and analyse the customer journey. Key outcomes include the creation of brand profiles and value propositions.
Week 3: Website Basics | GDPR & Data Protection
A technical week introducing learners to how websites are structured and designed for marketing success. Topics include navigation, accessibility, mobile responsiveness, and calls-to-action (CTAs). The week also covers GDPR, ethical marketing practices, and how to ensure data is collected and stored responsibly.
Week 4: SEO & EEAT | Blogging
Learners gain practical knowledge of how search engines work and what makes content rank well. Emphasis is placed on keyword research, meta tags, and on-page SEO techniques. EEAT principles are introduced to help learners build trust with users and search engines. Blogging is used as a core content strategy, with learners writing and optimising their own posts.
Week 5: Social Media Engagement Strategies | Social Media Ads
Focusing on organic and paid strategies, this week helps learners understand different platform algorithms, audience segmentation, and engagement techniques. They’ll explore ad formats, targeting, and budgeting across platforms such as Facebook, Instagram, and LinkedIn. Learners will plan and mock up their own social media campaigns.
Week 6: Video Marketing | Visual Design & Podcasting
Learners get hands-on with multimedia content, learning the basics of video scripting, shooting, and editing. Visual design principles for marketing materials and digital branding are explored, as is the growing world of podcasting. By the end of the week, learners will storyboard short pieces of multimedia content.
Week 7: Email Marketing | Content Planning and Strategising
This week introduces learners to email platforms and campaign-building techniques. They’ll learn about segmentation, subject lines, CTAs, and how to avoid spam filters. In addition, they’ll work on developing content calendars and aligning content with business goals for consistent, strategic output.
Week 8: Budgeting for Success | Paid Advertising (Google Ads)
Learners gain a practical understanding of how to plan, allocate, and manage a digital marketing budget. The focus then shifts to the world of paid search, especially Google Ads—covering ad formats, bidding strategies, and analytics. Simulations or practice campaigns help solidify these concepts.
Week 9: Understanding Reporting | Exploring Data Insights
This week is all about analytics and measuring success. Learners will use reporting tools like Google Analytics to evaluate campaign performance, track key metrics (KPIs), and develop data-driven recommendations. The emphasis is on using data to continuously improve marketing strategy.
Week 10: Digital Marketing Strategy | Skills Wrap-Up
The final week brings everything together, with learners developing their own digital marketing strategy from start to finish. They’ll present their plans, receive feedback, and reflect on the skills they’ve gained throughout the course. It’s a week of consolidation, confidence-building, and preparation for real-world application.
Take your marketing expertise to the next level with our Surrey Digital Marketing Skills Bootcamp course – an immersive, practical training experience built for today’s digital economy. You’ll learn how to understand and connect with your ideal customers, shape a memorable brand, and master the platforms that drive results. Dive into content creation, social media engagement, and search engine optimisation, then discover how to plan powerful email and PPC campaigns that deliver return on investment. By the end of the Bootcamp, you’ll have the confidence, skills, and strategy to elevate your marketing and achieve measurable business growth.
Step into the Surrey Digital Marketing Skills Bootcamp and experience 60 hours of dynamic, live online training led by seasoned industry experts. You’ll gain practical, actionable insights to grow your business – from mastering key digital marketing tactics to developing vital soft skills such as time management, stress control, and confident presentation.
Benefit from personalised feedback on your marketing strategy, guided by expert mentors and inspired by collaboration with fellow entrepreneurs and professionals. You’ll also have the opportunity to build valuable connections with other small business owners across Surrey and beyond, sharing real-world experience and ideas that fuel success. This is your opportunity to strengthen your marketing skills, elevate your confidence, and take your business to the next level.
Amanda McCombie
Trainer
Amanda is an experienced marketing trainer with 8+ years of industry insight. Areas of specialism include content creation, branding, SEO and keywords, copywriting and more.
“When I am not delivering marketing training, I’m out and about walking my 3 dogs and rewatching Harry Potter.”
Nicole Younie
Trainer
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal Nawaz
Trainer
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
Q. I have already completed a Skills Bootcamp, can I enrol on another?
A. Individuals are permitted to enrol in only one Skills Bootcamp per funding year (1st April to 31st March).
This limitation ensures that participants can fully commit to and benefit from the intensive training provided by each bootcamp. It also allows equitable access to these government-funded programs, enabling a broader range of individuals to enhance their skills and improve their employment prospects. Therefore, if you have already completed a Skills Bootcamp within the current funding year, you would need to wait until the next funding cycle to enroll in another.
Q. Who is eligible to attend the Digital Marketing Skills Bootcamp?
A. Eligible participants must:
Be aged 19 or older on 31st August 2025
Live within the area the Skills Bootcamp is being offered
Be a sole trader, freelancer, business owner or employed
Have the right to work in the UK and have maintained UK residency for the last 3 years
Q. What is the Digital Marketing Skills Bootcamp course?
A. The Digital Marketing Skills Bootcamp is an intensive, short-term training programme designed to equip individuals with essential digital marketing skills, including content creation, social media management, SEO, and pay per click advertising. These bootcamps are part of the UK's government initiative to address the growing demand for digital marketing professionals and are often fully funded for eligible participants.
Why choose to learn with Fareport Training?
Fareport Training was established in 1981 in order to offer young people a route into work through work based training. In 2014 the business was purchased with support from entrepreneur Theo Paphitis by Natalie Cahill and Marinos Paphitis. Since then we have been building on Fareport’s excellent reputation for high quality training, delivering apprenticeships, HTQ’s and Skills Bootcamps across England. We are proud to offer:
Expert-Led Instruction: Gain insights from industry leaders and seasoned professionals.
Cutting-Edge Curriculum: Stay ahead with the latest trends, tools, and techniques.
Flexible Learning Options: Balance your education with your professional and personal life.
Register your interest today!
Complete the quick form below, and our Skills Bootcamp team will get in touch to guide you through the next steps.
Customer Testimonials
Real experiences, real success—hear from our learners and employers about how our training programmes have made a difference.
Hampshire Digital Marketing Bootcamp
Every session I gained insight into something I did not know. This course is great for anyone with their own business or wanting to build their skills within the digital marketing industry.
Katie Goodyear
Hampshire Digital Marketing Bootcamp
The course covered all aspects of digital marketing, with great training on using data for effective campaigns. Our trainer was friendly, professional, and her knowledge has been a breath of fresh air, helping the business move forward.
Emma Shellis-Murray
M&M Gas Services Southern Ltd
Hampshire Digital Marketing Bootcamp
I’ve learned so much that’s valuable to me and my business. It’s been enjoyable, and I’ve regained confidence. My business now has a strong brand identity, and I’m confident I know what to do to make it a success.
