Hull Digital Marketing Skills Bootcamp

Module 1: Course Overview & Foundations Of Digital Marketing

In the first week, we commence your journey in digital marketing with our “Foundations of Digital Marketing” module. This crucial part of the course covers the key concepts and strategies that underpin successful digital campaigns. You will learn about the digital landscape, the importance of strategic planning, and the tools required to engage and convert your audience effectively. With this solid foundation, you will be well-equipped to navigate the complexities of the digital world and create impactful marketing initiatives.

Module 2: Market Research & Customer Personas

In the second module, you will acquire essential skills to identify and understand your key audience segments. Learn how to conduct thorough market research to uncover valuable insights into consumer behaviours and preferences. This knowledge will enable you to craft marketing strategies finely tuned to the needs and interests of your audience, ensuring your messaging is always on target. Equip yourself with the ability to turn data into a strategic advantage, and watch your marketing effectiveness soar.

Module 3: Brand Positioning & Building Brand Credibility (EEAT)

In module three, discover the importance of brand positioning and goal setting. This section teaches you how to define clear, achievable objectives and align them with your overall business strategy. You’ll delve into the fundamental aspects of EEAT – Experience, Effectiveness, Authoritativeness, and Trustworthiness. This will guide you in constructing a strong online presence that embodies these essential qualities, ensuring your brand not only distinguishes itself but also earns respect in the digital marketplace.

You’ll learn techniques to improve user experience, showcase the efficacy of your products or services, help establish your brand as a leader in your industry, and cultivate trust among your audience.

Module 4: Legal Compliance, GDPR & Cyber Security

In the fourth module, you will explore the intricacies of legal compliance and General Data Protection Regulation (GDPR), plus Cyber Security basics. This essential part of the course provides you with the necessary knowledge to manage legal requirements in digital marketing, ensuring your campaigns comply with the highest data protection and privacy standards.

Module 5: Website & SEO Foundations + Content Collection & Curation

In week five, we cover the essential foundations of building a website and implementing effective Search Engine Optimisation (SEO) strategies to increase online visibility. We also explores best practices for collecting, organising, and curating content that aligns with brand goals and engages target audiences.

Module 6: Storytelling, Blogging & Copywriting

In week six immerse yourself in the craft of creating compelling written content and storytelling. This module emphasises the skills needed to effectively engage and captivate your audience through impactful narratives and well-structured content. Discover how to integrate your brand’s values and messages into stories that deeply connect with your audience, driving both engagement and conversion. Refine your writing skills to ensure clarity, persuasiveness, and a lasting impact on your readers.

Module 7: Social Media Strategy & Social Media Ads

In Week seven, we will explore how to strategically use social media (organic content and paid ads) to amplify your personal and/or business brand. You will learn how to tailor your narratives for various social platforms, ensuring that your brand stands out and consistently communicates your core messages. This comprehensive approach will provide you with the tools to efficiently manage your brand’s presence across the digital landscape, engaging your audience through every interaction point.

Module 8: Photography, Visuals & Video Marketing

Week eight is dedicated to mastering visual content creation. This module teaches you how to effectively utilise images, videos, and graphics to enhance your digital marketing campaigns. Learn the principles of design, how to select the appropriate visuals for your message, and techniques for crafting engaging and memorable content. This training will provide you with the skills to visually communicate your brand’s narrative and forge deeper connections with your audience.

Module 9: Email Marketing & Podcasting + Content Planning

In Week nine, we explore the multifaceted realms of Email Marketing and Podcasting Strategy. These comprehensive modules reveal the secrets to planning & creating compelling email campaigns that resonate with your audience, covering everything from design to segmentation. Gain insights into list building and engagement strategies to drive conversions and effectively nurture customer relationships.

Simultaneously, delve into the art of Podcasting Strategy, discovering how to develop a unique podcast concept, craft captivating content, and promote your podcast for maximum impact. From technical setup to content planning, this module will equip you with the skills needed to launch and sustain a successful podcast that amplifies your brand’s voice.

Module 10: PPC Advertising & Budgeting

Week ten focuses on Pay-Per-Click (PPC) Advertising and effective budgeting strategies. Explore the complexities of PPC campaigns, discovering how to craft targeted ads that reach your desired audience across various platforms. Delve into keyword research, ad copywriting, and bid management techniques to maximise your advertising ROI.

Alongside PPC Advertising, this week covers the crucial topic of Budgeting and Financial Management. Learn to allocate resources effectively, establish advertising budgets aligned with your marketing goals, and monitor campaign performance to optimise spending. Gain practical insights into financial planning and decision-making processes to ensure the success of your marketing initiatives while maintaining fiscal responsibility.

Mastering PPC Advertising and Budgeting equips you with the skills needed to drive targeted traffic to your website, generate leads, and maximise your return on investment in digital advertising.

Module 11: Data Insights & Marketing Plan Workshop

Week eleven focuses on the art of data-insight decision-making and marketing planning. Discover the significance of data analytics in guiding strategic marketing decisions, from interpreting key metrics to implementing actionable insights. Learn how to utilise data to fine-tune your marketing plans, strategies, enhance campaign performance, and foster business growth.

By integrating data-driven decision-making with marketing planning, you will enhance your ability to be a strategic and influential marketer, capable of achieving tangible results and making a lasting impact within your organisation.

Module 12: Marketing Strategy & Marketing Plan Workshop

In Week twelve of our Digital Marketing Skills Bootcamp, participants will participate in a comprehensive Marketing Strategy/Plan Workshop. This module aims to consolidate the skills developed throughout the programme, with a strong focus on practical application. Attendees will collaborate in teams to develop and polish a strategic marketing plan for a selected product or service. The session will emphasise integrating various digital marketing techniques, promoting collaborative problem-solving, and refining presentation skills through structured feedback. This interactive workshop is designed to mirror real-world scenarios, equipping participants to effectively address modern marketing challenges.

Module 13: Sales & Crisis Management + Presentation Skills

In Week thirteen, our focus shifts to developing crucial sales, communication, crisis management and presentation/negotiation skills. Learn the art of effective sales techniques, encompassing prospecting, pitching, and closing deals. Enhance your communication abilities to cultivate strong relationships with clients and colleagues, mastering both verbal and written communication in professional and crisis management situations.

Additionally, explore the principles of negotiation, gaining insights into navigating and influencing outcomes to achieve mutually beneficial solutions. Whether negotiating contracts, partnerships, or deals, this module offers practical strategies to maximise success and foster collaborative agreements.

By mastering sales, communication, and presentation/negotiation skills, you will enhance your confidence and persuasive abilities as a marketer, driving growth and success in your business ventures, whilst also being able to manage any crisis situations.

Module 14: Business Showcase - Presentation & Feedback week

In our final week, the focus is on showcasing your business marketing plan and actively seeking valuable feedback. You’ll practice delivering polished presentations that effectively communicate your ideas and insights. You’ll also learn techniques to engage your audience, handle questions confidently, and leave a memorable impression.

Use this feedback to refine your strategies, enhance your execution, and progress as a marketer. This collaborative process ensures ongoing improvement and empowers you to excel in your future marketing endeavours.

By dedicating this week to presentations and feedback, you will refine your skills and gain valuable insights that will enhance your success in the digital marketing landscape.