Multi-channel Marketer Level 3 Click here to download flyer
Qualification
Multi-channel Marketer
Level
3
Duration
16-18 months
Role Profile
This occupation is found in small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.
What you will learn?
Marketing theory, concepts and basic principles
The business’ structure, vision, priorities, and objectives, and how their marketing role supports these
What a marketing plan is, how it is built and its purpose
The importance of competitor analysis and how to undertake it.
Brand theory
End-point assessment – What is this?
End point assessment or “EPA” has been created to assess the knowledge, skills and behaviours gained throughout the qualification. EPA is conducted by an external independent body chosen by the employer.
EPA offers the chance to showcase your skills and be awarded a grade that reflects your performance.
EPA will consist of the below activities:
Project report with presentation and questioning
Professional discussion underpinned by a portfolio of evidence
