Retail Manager  

Qualification  

Retail  

Level 

Duration  

12-18 months 
Retail apprentices in supermarket

 

Role Profile  

Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business. It is a diverse role that includes leading and developing a team to achieve business objectives and work with a wide range of people, requiring excellent communication skills. Maximising income and minimising wastage are essential to the job and therefore individuals must develop a sound understanding of business and people management principles to support the achievement of the vision and objectives of the business. Retail managers champion the way for personal development, training and continuous improvement, encouraging their team to develop their own skills and abilities to enhance business performance and productivity. 
 
What you will learn 
Leading a high performing team 
Recruiting, retaining and developing people 
Sales and promotion 
Customer service 
Effective communication methods 
Product and service knowledge 
Branding and Marketing 
Stock Management 
Merchandising 
Operating technology 

Progression 

Progression from this apprenticeship would be into a Retail Store Manager, Senior Retail Manager, or Area Manager position. 
 
End-point assessment - What is this? 
End-point assessment is a new way of assuring quality in the apprenticeship system. It replaces the existing model of continuous assessment resulting in qualifications. 
 
Once an apprentice has completed their apprenticeship, they will be ‘signed off’ by their employer/ provider as ready for end-point assessment of their knowledge and practical capabilities. In most cases, the assessment will be graded and must show the apprentice is fully competent and productive in the occupation. 
 
Retail Manager End Point Assessment consists of: 
Written exam 
Retail business project 
Professional discussion 

Next Steps 

For more information on Apprenticeships or to apply for an apprenticeship, please contact the Business Development Team on; 
01329 825805 

 

28a Lower Bath Lane 
Fareham, Hampshire 
PO16 0DH 
By Phone 
01329 825805 
By Email 

Recognition 

European Social Fund Logo
Ofsted Outstanding Logo
Skills funding agency logo
Apprenticeships logo
Matrix logo
Training Excellence logo
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